"Lego technology instead of Playmobil"

Fynax talks to Spryker founder Alexander Graf about the individualization of transactional processes and agility as a recipe for success.

Whether in Germany or worldwide, e-commerce is booming - and not just since coronavirus. As the trend grows, so does the need for high-quality technological solutions that are dedicated to optimizing company-related workflows, procedures and processes. In the current episode of the first German e-commerce and tax podcast "Thanks for Shopping", the two talk about fynax-Saravanan Sundaram and Nadja Müller with Alexander Graf, the founder of Spryker, talked about the future of e-commerce, the shift of transactional processes to the digital world and the secrets of success of the international start-up founded in 2014.

Graf can look back on an extraordinary success story for the company. Spryker is today the leading transactional cloud-native platform for B2B enterprise marketplaces, unified commerce and B2C. Spryker solutions already enable over 150 companies to manage transactions in over 20 countries worldwide.

What Spryker from more "classic" online store software? For Graf, individuality and flexibility are much more important in the "new" e-commerce world. Transactional e-commerce at the cutting edge is only conceivable as a modular system with a modular structure for individual solutions - "Lego technology instead of Playmobil!"
The fact that the start-up claims to have developed the most flexible and agile commerce software on the market is an expression of its own philosophy. Success is not a question of size, power, financial strength or strategic assets, but rather the ability to act and adapt more quickly to market and customer needs. A conviction that Graf has gained from his own biographical experience, as he explains in an interview with fynax revealed.

You can find out more about Graf's personal career, the future of e-commerce, special incentive models in the battle for the best talent and why constant communication with customers is fundamental to the company's further development at here to listen to.