Maximize visibility: Amzell perfects Amazon Ads for online retailers

Achieving visibility as an online retailer on the world's second-largest retail platform is anything but a sure-fire success. But in times of the e-commerce boom and an ever larger and more fragmented range of retailers in the digital world, your own product marketing performance on Amazon is becoming increasingly important. This is precisely what the Berlin agency Amzell specializes in. In the fynax podcast "Thanks for Shopping", Cosima Gräßlin, head of the specially created Academy for Amazon Advertising at Amzel, talks about the company's business model.

Amzell's aim is to increase the sales of smaller and larger retailers through individually tailored Amazon Ads. To this end, the company offers its partners all-round support from A-Z for increasing sales on Amazon, emphasizes Cosima Gräßlin in an interview with fynax managers Nadja Müller and Saravanan Sundaram.

According to Cosima Gräßlin, the agency has deliberately specialized in the US retail platform. Her expertise can serve a wide range of objectives - from the opportunity to increase your own potential with Amazon Ads in the short term to the joint development of a long-term and comprehensive strategy. The only important thing is that the wishes and ideas of both sides match in order to work together optimally and successfully. "Quality over quantity is our motto," summarizes Cosima Gräßlin.

Everything about the enormous importance of networking in the industry, developments in the Amazon Ad sector compared to Google and worst-case scenarios for Black Friday can be found in the current podcast episode from "Thanks for Shopping".