VISA supports SMEs with digital know-how - with Merle Meier-Holsten

VISA - the proper name is used by many as a synonym for credit cards, although the company not only stands for credit and debit cards, but for the entire process of digital payment technology in e-commerce. But how has VISA managed to establish its brand name as a unique selling point for credit cards or digital payments?

Merle Meier-Holsten is Head of Marketing, Strategy and Branding at global player VISA in Central Europe. She spoke with our podcast hosts Saravanan Sundaram and Nadja Müller about VISA's brand positioning and the relevance of innovation development for small and medium-sized companies.

Merle explains how important digitalization in particular is for the future viability of SMEs and how they can benefit from VISA's digital expertise in the new episode from "Thanks for Shopping!".