Debt collection can also be fintech - with Philip Rürup from troy

In traditional debt collection companies, customer communication usually takes place by post. However, defaulting customers often struggle with the payment requests: not only are they very reminiscent of official language, but they often contain intimidating wording. Many are therefore worried that someone might soon be at their door. But some also feel ashamed, explains Philipp Rürup, founder and CEO of the fintech company troy, which was founded in Lippstadt in 2017. "You have to respond to these emotions and take care of them."

Philip looks back on more than 16 years of professional experience in leading positions at corporations and start-ups in industries such as data management, dialog marketing and financial services and combines his collection experience with the latest technology and methods from marketing and CRM.

troy aims to improve the dunning process by addressing customers in a friendly and personalized manner. "A relevant proportion of customers don't pay by mistake or through no fault of their own," says Philip. These are valuable customers that a company should not lose, he continues.

In this episode of "Thanks for Shopping!„.